On Dec. 30, 1998, the NYC Department of Consumer Affairs awarded us the Consumer Hero Award — an award given to just five companies, each of which "set the interests of consumers as a priority throughout the year," according to Consumer Affairs Commissioner Jules Polonetsky.

In Feb. 1998, the NYC Department of Consumer Affairs had conducted a citywide study to find how much flower shops raised their rose prices for Valentine's Day.

According to The New York Times, the 50 florists surveyed raised their Valentine's Day rose prices by an average of 42 percent.

On the Square Flower Shop, however, was the only florist in the study whose Valentine's Day rose prices hadn't risen a penny.

We received recognition in several major newspapers, including The New York Times, Daily News and New York Post.